I (like most everyone) had the industry issued black boring bag for my digital slr camera. I really love and enjoy photography. The best part is how creative I can be in capturing the world around me. So why can’t my camera bag be just as inspirational as my pictures. My photos are unique. Shouldn’t my camera bag be also? As a gift to myself last December, I bought a pale yellow bag from jill-e designs for my newly acquired slr camera. It has a cream fabric inside with perky polka dots. I get compliments on it all the time. Just looking at it made me smile. So I had to get the word out. I can’t be the only one looking to break away from the black-camera-bag crowd. Everyone should be proud of their camera bag. It can reflect their distinctive personality. So the idea of helping others find a stylish bag to carry their camera and gear developed into a website that shows them the possibilities.